SOCIAL MEDIA TRENDS 2019
You’re a business owner, so you’re probably starting to come to terms with the fact you can no longer ignore social media.
We get it, you’ve run a successful business for over 20 years without any of this social media malarky, so naturally, you’re trying to fight it off. But the fact is if you don’t start making changes to the way you operate your marketing – you’re going to get left behind!
But with things constantly changing you’re probably asking yourself: ‘How do I stay up to date?’ Don’t worry, we’ve got you. For one, we’ve got our brand new Youtube channel up and running where we’ll be answering all your social media questions. Plus, in 2019 we aim to try and deliver as much actionable advice as possible through our blogging. – So stick with us this year if you want to take care of your social media in house, but need a little push along the way.
For today, we’re going to feed you some 2019 social media trends so you can start planning your digital strategy in order to stay on top of your game.
#1 – Micro Influencers
Micro Influencers are social media users who have built up a following of 2,000 followers up to around 50,000 followers. The rise of these small but influential Instagram accounts will continue to grow for marketing purposes in 2019.
Why? Gone are the days of ‘mass market’ influencers reaching hundreds of thousands of users. Micro Influencers are often experts in their niche market, therefore, have a much more engaged audience than public figures.
Trust is everything in influencer marketing, users want to see real people talking about their personal likes and dislikes. Users who have a personal connection with their audience are much more likely to leverage a brands success.
If you’re an eCommerce brand – start researching micro influencers if you want your audience and credibility to grow.
#2 – The Rise Of Vertical Content
This applies to everyone!
With 5.12 billion smartphone users worldwide and 91% of 800 million daily active Instagram users consuming content. Brands need to recognise the importance of vertical 4:5 or 9:16 formatted content for their feeds. Why? Well, you wouldn’t advertise on a billboard and only take up half of the billboard?
Adhering to vertical formats allow you to maximise the full reach and visibility across the length of your user’s smartphone device, giving you more bang for your buck.
#3 – BE ‘INSTAGRAMABLE’
Cafe/Resturant owner? Gym owner? Or any bricks & mortar shop owner really. – Take note of this one.
Creating an ‘Instagramable’ experience is a must in 2019. What do we mean by Instagramable?
Opportunities to create content for Instagram.
Users are now choosing experiences based on their Instagram credit rating.
For example, while out for a Christmas Eve meal last year at the Spencers Arms, Cawthorne. Me and my (very reluctant) partner had a photo taken under their neon sign. As an active Instagram user, I did this because I knew my audience would enjoy seeing this kind of content. And guess what? That same evening I saw 3 other posts from people I knew under that same sign. (Not as original as I thought, hm.)
If the Spencers Arms really wanted to up their social media marketing, they could actively promote a hashtag relevant to them. e.g #CawthorneKings and interact with users who use this hashtag. This would create more of a buzz about their restaurant and increase their brand awareness.
#4 – GEN Z’S AREN’T ON FACEBOOK
Gen Z’s aren’t signing up to Facebook and 44% of users aged 18 to 29 have deleted the Facebook app from their phones in the past year. What does this mean for your social ad strategy? Well if you’re targeting 16-21-year-olds on Facebook you’re potentially flushing your social budget down the drain.
Don’t think that just because you’ve finally accepted social media as part of your marketing strategy that you should jump straight to Facebook. Take the time to research where your target market spends their time online and what they want to see.
#5 – WHATSAPP ADS
With a community of over 1.5 billion and WhatsApp’s co-founders who insisted on never bringing ads to the app leaving in 2017, it’s fair to say Facebook is trying their best to make this happen as soon as possible, which is why we see this implementation coming in towards the end of 2019. Last week, it was announced that Facebook wants to integrate Facebook, Instagram and Whatsapp messaging so we know they’re keen to make changes
Beanie Media is a specialist web design and digital marketing agency in Wakefield near Huddersfield. We help our clients reach their business objectives through digital marketing. We create stunning websites, come up with crazy social media strategies and get businesses noticed.
Our services include Web Design, Graphic Design, Video Production, Social Media and PR in Wakefield near Huddersfield.