YOUR WEBSITE NEEDS TO BE SECURE
If you look at the top of this page bar, you’ll see a padlock. This signifies that we have a Secure Sockets Layer (SSL) Certificate, meaning your connection is secure. You should see one on any site that asks for your personal data, especially payment information.
Actually, these days, you should see one on every website you visit.
Protection against hackers
HTTP is the text protocol which sends information between your device and the website you’re visiting. HTTPS is the secure version of this It encrypts information between the two, so anything sent between the pair is scrambled, rendering it virtually unreadable.
This is essential if you’re inputting sensitive details like your password, or credit card info. But equally, it protects you from man-in-the-middle (MITM) attacks: this is when a third party (i.e. a hacker) is intercepting transmissions between two clients.
You may not see this as a major issue. However, without encryption, a cybercriminal can display a fake webpage. Links on this false site could download something malicious onto your computer, like malware.
Your readers will receive the messages you intend them to read if you install an SSL certificate.
It doesn’t matter if you’re running a small blog or a full e-commerce site: you should have an SSL certificate. Here are some quick practical reasons why.
Your customers will see you as a trust worthy brand.
Even if your website is not e-commerce, an SSL certificate is a must. If your website shows up as Not Secure, you are communicating yourself as untrustworthy to the user. And if your customers cannot trust you, they will not buy from you.
By displaying an SSL certificate, you are demonstrating to your customers that you care about their security. It’s a small but effective way to display your diligence as a company and build the right reputation of your business in the digital world.
It enhances the search engine ranking for your website.
In 2015, Google announced that HTTPS would become a crucial ranking factor, should two sites be considered equal. This means that if your site was equal to your competitors in terms of site speed, alt tags, meta titles and descriptions, etc. but your site had an SSL certificate, you would rank and your competitor wouldn’t.
Google wants to make it’s search engine a safe place for everyone, which is why they’re penalizing unsecure sites by not ranking them higher than secure sites.
And finally, It’s 2019. Your a professional company, your website shouldn’t be showing up as ‘Not Secure’.
To conclude, theres just no excuse for having a website which flags up as ‘Not Secure’. Imagine sending your website URL over to a prospect so that they can find out more about your services and company culture and they see this in the search bar:
Or even worse, they’re hit with this message before they get to your site:
The main question your prospects will ask themselevs is why? Why is this site not secure? Does this company care about their security or the way they present themselves?
It just creates a bad impression.
The good news is, getting your site secure isn’t difficult, and doesn’t have to be expensive!