Helping a commercial construction contractor build a high-visibility LinkedIn presence
Through strategic LinkedIn management and director personal branding, we helped showcase the people, projects and expertise behind the business.
NU Construction
Construction
2025/6
Content CreationMarketing Strategy
The Story
NU Construction is a commercial construction contractor with a strong reputation for delivering high-quality projects and building long-term relationships with clients and suppliers.
In early 2025, they approached Beanie Media after being recommended by Huddersfield Business School. At the time, another agency was producing LinkedIn content for their company page, but the team felt the content had become stale and wasn’t making the impact they wanted within the industry.
They were looking for a fresh approach that would better showcase the expertise, culture and people behind the business.
One of the key ideas we introduced was developing personal brands for the company’s directors alongside the company page — something the team hadn’t previously considered, but immediately saw the potential in.
In January 2025, Beanie Media took over the management of the NU Construction LinkedIn company page and the LinkedIn profiles of two directors, with the aim of building a more visible and engaging presence on the platform.
Our Approach
Our strategy focused on combining company page growth with director-led personal branding to showcase the expertise and reputation behind the business.
We refreshed the company’s LinkedIn content strategy to introduce more variety and personality into the page, sharing a mix of project updates, team highlights, industry engagement and company milestones.
Alongside this, we launched personal brand strategies for the directors. Prior to working with Beanie Media, neither had actively built a personal brand on LinkedIn.
Through thought leadership posts, personal stories and insights into the construction industry, we helped them share their experience and values while building genuine connections with their audience.
This combination of company storytelling and personal leadership content allowed NU Construction to showcase not just the work they deliver, but the people behind it.
The Results
- 100k+ per month LinkedIn impressions generated consistently
- 23,298 impressions on the NU Construction company page in a single month
- 300+ new followers per month for directors consistently
- Positioned NU Construction as an authority in the industury online
