Reached 1.3M users and generated 25K+ engagements on Facebook
📍 Wakefield Store Launch – Organic Social Media Campaign
The Crate Escape
Retail
2024
Content CreationMarketing Strategy
The Story
The CRATE Escape is a fast-growing discount drinks retailer, known for their unbeatable prices and straight-talking personality. We’ve partnered with them since 2022, managing their Organic Social Media Content and helping grow their community from the ground up.
For 2024, their key goals were:
- Launching their brand-new store in Wakefield with a bang
- Driving local awareness and footfall via social media
- Growing their audiences on Facebook and Instagram
Our Approach
To create real hype ahead of the Wakefield store opening, we crafted and delivered a full-funnel organic campaign — covering content strategy, videography, photography, copywriting, and ongoing social media management.
We confirmed the local rumours about the new store with teaser content, and then brought audiences along for the ride with engaging, down-to-earth videos starring Martin, one of the owners and now the face of the brand.
From sneak peeks to behind-the-scenes footage, we used storytelling and personality to build a genuine connection with the community and generate excitement ahead of launch day.
We continue to manage CRATE Escape’s Facebook and Instagram channels, producing new video content monthly to keep their feed fresh and followers engaged.
The Results
- 1.3M users reached on Facebook in 2024
- 25K+ total engagements
- 780K Facebook profile visits
- Over 22,000 followers built across Facebook & Instagram
- 470K+ reach during the Wakefield store launch campaign
