Huddersfield Business Improvement District works for businesses in the BID Zone, to increase footfall into the town centre and make Huddersfield a safe and attractive place to be.
Hosting events is a key activity for Huddersfield BID, that they use to attract people into the town centre. To kick off summer 2022 they organised a Comic Con themed event – Get Your Geek On.
A brand identity for ‘Get Your Geek On’ that associates the event with comic book themed characters and phrases. As 2022 is the first year for Huddersfield BID have hosted an event like this, all marketing collateral and assets required to be designed from scratch as part of this project.
Beanie Media provided on-going marketing support for the event using the collateral we designed.
We started with brand development to create a look and feel for the event. We created a logo and brand guidelines which we used to create a number of marketing assets including:
We reached 104,552 people on Facebook alone while promoting the GYGO event. We’re awaiting footfall figures from Kirklees Council & our debrief report meeting with Huddersfield BID where we will measure the response from participants and businesses in the town centre.
If you need help with design and marketing for your upcoming event, get in touch with us today! Our studio is based in Denby Dale, Huddersfield and we’ve got case studies from across the West & South Yorkshire region, to London & Buckinghamshire to show you.