How to increase your website traffic in 2020

Do you want to receive more enquiries in 2020?

Generating leads is essential for running a business, and there are many ways to do it. A cost-efficient and consistent approach to do this is through your website. But to get your website working hard for you, people need to be looking at it and engaging with it.

That being said, it doesn’t matter how many eyes are on your website, if they are not your target market, then your enquires aren’t likely to skyrocket.

In this blog, we’ll share how you can increase your website traffic in a way that brings you those all-important leads.

1. Publish content to your website – Regularly!

You can increase organic traffic to your website by creating more content that relates to your most important keywords. Google loves helpful sites that are updated regularly.

Types of content could include new service pages, blog posts, or FAQs to target specific keywords. If you challenge yourself creating one new piece of content per week for 90 days, your website traffic will increase rapidly.

Ask yourself this question: When was the last time you purchased something without researching it first? We won’t even take a client out for lunch without researching the venue beforehand! Generally speaking, your clients will conduct their own research before buying from you, so using your website as a customer service tool is a fantastic way to drive traffic to your site from Google and build enough trust to receive an enquiry.

Try to answer your customer’s questions with your content. You can build a strong FAQ section by simply answering the questions your customers ask you regularly and use your blog or news section to create industry-related comparisons.

2. Optimise your content for search engines

You might think your content is helpful for your potential customers, but if Google can’t find your content, it has no way of showing it to customers searching for companies like you.

By using tools such as SEM Rush and Ahrefs, you’ll be able to see what keywords and phrases you should be using to get your website noticed, as well as useful reports such as a competitor analysis to help you stand out from the crowd.

3. Make your website engaging and user friendly

First impressions of your company are everything, and as your website is more than likely going to be the first port of call for potential customers, you must give a positive and lasting impression through the look, feel and performance of your website.

Users interact with websites that first and foremost, look aesthetically pleasing – make sure your branding is on point, the layout is logical and includes text as well as images to capture attention and provide all the information needed.

User experience is the next vital factor to consider in the design of your website. Keep is clear, concise and easy to interact with. Are your navigation and call to action buttons positioned in practical places, not only in areas that make sense, but are they easy to click? (Think also about mobile users – bottom of screens are far easier to reach than the top!) All these choices are so important to ensure users have a seamless journey through your website and are not lost as a result of boredom or confusion.

4. Effective ‘back end’ Development

A website which has been programmed well and is hosted on a recognised platform means it performs effectively; can cope with traffic hitting your page; and is unlikely to crash, be slow or unresponsive. Poor web development can result in a loss of visitors and business!

5. Utilise Social Media

Advertise your website and services through your own and business social media channels…they are free to use and can get you noticed! Make sure your website link is clear across your channel’s Intro/Bio section and come up with regular, engaging, relevant content to share. Avoid doing “salesy” posts, and consider joining groups/forums where you can contribute to discussions, and advertise your business organically.

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